With Knowledge, Comes Responsibility

With the presidential election coming up, persuasive speaking is utilized widely.  Candidates work hard to present their ideas in a relevant, justifiable manner.  This idea of persuasion affect people through conviction.  Although I believe myself to be a democrat, after watching this ad on Ron Paul, I found myself being convinced that many of his ideas are valid.  They were presented in an organized and fluid way which held my attention and allowed me to understand his perception.

In this ad, the history of war in America is explained and discussed on a level that is understandable to the average person.  I never paid much attention to politics, but I realized that was because my preconception of politics is that they are above me.  I felt that there's nothing I can do and it's too complicated to read into.  But ads like these simplify it for people who were naive to it before.  The ad answers American's need for clarity about current events and foreign affairs.  It gives situations, presents a plan for action, combats possible consequences of the plan, an then supports the plan through historical examples pulled from America's timeline of war in order to show that this plan will work.


A quote from Daniel Hannan, a British member of Parliament, states, "On of the really appealing things about Ron Paul is that he understand the importance of history, he understands the importance of seeing where you're coming from."  This is the exact reason why Ron Paul is persuasive.  Ron Paul gives us credibility, trust, and evidence to support his claims.  Credibility is what America wants in a president; someone who backs up their claims with evidence so that we feel safe in our decision to make him president.


The video presents statistics and shows our military debt compared to other countries in order to show us that this is a problem, and that Ron Paul can fix it.  In the middle of the video Ron Paul's plan is presented through short statements: Defend this country, restore our economy, secure our borders, end foreign aid, lead by example and not by force, and consequently be a safer, stronger America.

"We as a group now have a greater moral responsibility to act than those who live in ignorance, once you become knowledgeable you have an obligation to do something about it."- Ron Paul


Ron Paul says this statement, which provides exigence to America.  Through this statement, he unifies his audience and appeals through pathos by providing the audience with the pride that they now have knowledge, which comes with responsibility.  Before the act I lived in ignorance of foreign affairs, but now I have a responsibility that I will keep by gaining more knowledge on the topic in order to make an informed, proactive vote so that I can say that I did my part in helping the future of our country.

Typography

Typography is the art or technique of arranging type in order to to make language visible.  In the example above, it is suggesting that letters can hug, which obviously is not true.  However, through typography this idea is conveyed with a deeper meaning; that letters are stronger than texts or emails.     

The picture conveys pathos in the face of the "letter man" and also with the idea that most people have received a loving letter and can relate.  Without even reading the text at the bottom, this picture shows that words represent a lot.  If you read the beginning of the letter it says "I know it's difficult not being able to see each other.."  This also adds to the pathos behind this picture.  This embrace shared between the letter and the woman is more than what it looks like.  This woman is collapsing into the letter's loving embrace, allowing it to comfort any sadness she feels due to the absence of her loved one.  Typographic pictures bring words to life, just like a letter can bring emotions to its reader more effectively. 

Advertisements always find ways to grab the attention of customers.  Whether it's an interesting picture or a catchy slogan; ads have a way of being clever.  Dyson, a vacuum cleaner company, took the clever approach of typography.  Certain arrangements and fonts of language capture our attention in different ways.  Companies seem to know the write fonts and arrangements to attract the eyes of customers.  Color, image, and font all play a big part in the effectiveness of this simple Dyson ad.


The subtle pun of the filled in letters in "others clog" playfully puts Dyson ahead of other vacuums.  Also, the grey font puts "others clog" in the background and pushes "ours doesn't" into the spotlight.  The font of this ad is simple and clean, focusing more on the color and clever pun.  By looking at this advertisement, a potential customer receives a glimpse into the Dyson experience: sleek, clean, and stylish.  The bold yellow color and sleek letters exemplify the modern cleanliness that a Dyson vacuum can bring to your home.  Dyson shows that font makes all the difference in grasping someone's attention.


Both of these pictures exemplify a brilliant way of writing stylistically.  Instead of just filling an ad with information about their product, Dyson gives the customer one of the main benefits to focus on.  The picture persuading people that letters convey more than texts or emails, is appealing and provokes emotion.  Typography gives words a new meaning while being fun to look at, easy to understand, and a great attention-grabber.

Obama Expands His Campaign

With the election coming up I've been paying more attention to the newspaper and current events in order to make an informed vote.  Today while reading the New York Times I noticed an article about Obama's campaign.  This article informs readers that Obama has taken a new approach to campaign advertisements.  Rather than a 30 second ad, Obama's campaign created a 17 minute ad which was released yesterday.  

Not everyone is updated on current issues in our world today.  Therefore, presidential campaigns must think of persuasive ads to grasp the voter's attention.  In this ad Obama uses pathos to come down to the level of the middle-class.  He tells them that he can relate to many of these middle-class issues.  For example, he says that he wants health care for everyone because he knows what it's like to watch a loved one pass away knowing that there could have been procedures to prevent it.  Obama talks about how his mother passed away of ovarian cancer, which could have been treated.  

While some people may feel that Obama hasn't done much, other's understand the amount of economic trouble that was handed off to him and his efforts to improve our country.  Obama explains his presidential stand point.  He wants to let America know that although it hasn't been easy, he has made a lot of productive change but that there's a lot more change to be done.  This video showed me everything Obama has done for our country in a 17 minute ad.  Through this ad Obama receives credibility so that people know that if elected again, more change is to come.  I think this is a great way to approach voters so that controversial issues don't seem so unsolvable.  Obama stresses that when our country comes together, we can do a lot.  

"It took a lot of blood, sweat and tears to get to where we are today, but we have just begun. Today we begin in earnest the work of making sure that the world we leave our children is just a little bit better than the one we inhabit today." -Barack Obama

"Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek." - Barack Obama

Get the Picture?

They say, "A picture is worth a thousand words."  Well how much is a video full of pictures worth? In this video, pictures are combined with music and narration in order to convey an inspirational message: "If you've never failed, you've never lived."  We all face times when we want to give up.  When things get too hard, or we've been rejected one too many times.  Well, this video suggests that that rejection is want makes success.


Lucille Ball, The Beatles, Ulysses S. Grant, Michael Jordan, Thomas Edison, Walt Disney, and Abraham Lincoln- all different kinds of success, but one thing in common: they've all experienced moments of defeat that would've made other give up.  But not these renowned names, because they accepted the challenge.  Whether being fired, cut from a team, or given a discouraging note, these legends overcame the downfalls which came to fuel their success stories.


The images utilized by the video contribute to its pathos.  When talking about each legend, the appropriate pictures come up- a basketball for Michael Jordan, and a stage for Lucille Ball.  This reminds the viewer of what their success was which provides clarity.  The music in the background of the narration is thought-provoking and in sync with the narrator and images which makes the video seem more fluid.  Along with the images and music, certain words are displayed when talking about each legend: "turned down," "failed," "cut."  These words are words that average people experience throughout life.  This makes these legends seem relative to our own lives, and our own defeats.


Discretely, a bandage is shown on a child's knee as the narrator says, "If you never failed..."  Followed by a child riding a bike saying, "you've never lived."  The bandage represents failure, or being wounded from rejection.  The child on the bike represents the success of learning how to ride a bike.  After falling and getting back on the bike again, success eventually comes.  This metaphorically represents challenges that everyone faces throughout life.  When we fall, we must get back on the bike in order to fully experience the road ahead.


After losing your fiance, failing in business twice, and being defeated in 8 elections, you would not think you could ever appear on a penny.  Well, Abraham Lincoln probably didn't think so either.  With these examples, anything seems reachable.  Through the use of images in sync with music and narration, this video successfully conveys a powerful message of never giving up.  When being rejected, you may feel that you don't have what it takes to succeed, but this video shows that everyone has what it takes- the difference is if you believe that.