Not everyone is updated on current issues in our world today. Therefore, presidential campaigns must think of persuasive ads to grasp the voter's attention. In this ad Obama uses pathos to come down to the level of the middle-class. He tells them that he can relate to many of these middle-class issues. For example, he says that he wants health care for everyone because he knows what it's like to watch a loved one pass away knowing that there could have been procedures to prevent it. Obama talks about how his mother passed away of ovarian cancer, which could have been treated.
While some people may feel that Obama hasn't done much, other's understand the amount of economic trouble that was handed off to him and his efforts to improve our country. Obama explains his presidential stand point. He wants to let America know that although it hasn't been easy, he has made a lot of productive change but that there's a lot more change to be done. This video showed me everything Obama has done for our country in a 17 minute ad. Through this ad Obama receives credibility so that people know that if elected again, more change is to come. I think this is a great way to approach voters so that controversial issues don't seem so unsolvable. Obama stresses that when our country comes together, we can do a lot.
"It took a lot of blood, sweat and tears to get to where we are today, but we have just begun. Today we begin in earnest the work of making sure that the world we leave our children is just a little bit better than the one we inhabit today." -Barack Obama
"Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek." - Barack Obama
I'll definitely have to watch this sometime. He will be getting a lot of flack over the next months when opponents jump on the cheap comments about his 'change' slogan. I agree that he has frequently been a victim of economic circumstances, and personally I think that anyone who takes his presidency out of context is being ridiculous. Anyway, we can talk shop another time:P
ReplyDeleteIt's a good way to get back into the hearts of people, by airing an advertisement like this. I'll have to watch it later, when I can actually hear it :)
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