Typography

Typography is the art or technique of arranging type in order to to make language visible.  In the example above, it is suggesting that letters can hug, which obviously is not true.  However, through typography this idea is conveyed with a deeper meaning; that letters are stronger than texts or emails.     

The picture conveys pathos in the face of the "letter man" and also with the idea that most people have received a loving letter and can relate.  Without even reading the text at the bottom, this picture shows that words represent a lot.  If you read the beginning of the letter it says "I know it's difficult not being able to see each other.."  This also adds to the pathos behind this picture.  This embrace shared between the letter and the woman is more than what it looks like.  This woman is collapsing into the letter's loving embrace, allowing it to comfort any sadness she feels due to the absence of her loved one.  Typographic pictures bring words to life, just like a letter can bring emotions to its reader more effectively. 

Advertisements always find ways to grab the attention of customers.  Whether it's an interesting picture or a catchy slogan; ads have a way of being clever.  Dyson, a vacuum cleaner company, took the clever approach of typography.  Certain arrangements and fonts of language capture our attention in different ways.  Companies seem to know the write fonts and arrangements to attract the eyes of customers.  Color, image, and font all play a big part in the effectiveness of this simple Dyson ad.


The subtle pun of the filled in letters in "others clog" playfully puts Dyson ahead of other vacuums.  Also, the grey font puts "others clog" in the background and pushes "ours doesn't" into the spotlight.  The font of this ad is simple and clean, focusing more on the color and clever pun.  By looking at this advertisement, a potential customer receives a glimpse into the Dyson experience: sleek, clean, and stylish.  The bold yellow color and sleek letters exemplify the modern cleanliness that a Dyson vacuum can bring to your home.  Dyson shows that font makes all the difference in grasping someone's attention.


Both of these pictures exemplify a brilliant way of writing stylistically.  Instead of just filling an ad with information about their product, Dyson gives the customer one of the main benefits to focus on.  The picture persuading people that letters convey more than texts or emails, is appealing and provokes emotion.  Typography gives words a new meaning while being fun to look at, easy to understand, and a great attention-grabber.